What Is Strategy Development?

Strategy development, also known as strategic planning, is fundamental to creating and running a business. Simply put, it’s a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.

Strategy development, also known as strategic planning, is fundamental to creating and running a business. Simply put, it’s a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.


We will help you to set Long-term Goals and Share Them

Where do you want your company to be in five years? You might have objectives, such as an expanded product line up, growth plans, sales and revenue goals, profit targets and human resource plans, as well as broader brush goals. A company's goals are meant to be shared, so that everyone involved understands and works toward the same planned path to success; don't keep them to yourself.

Our experts will help you to conduct a Market and Competitive Analysis

You need to understand your target market’s dynamics, which can include demographics and the characteristics of your target audience (how, when and where do they buy the product or service you offer). In addition, we will analyze your competitors, gathering information on the 4P’s of marketing: pricing, product, promotion and placement. Know what you’re up against so you can plan your market and competitive strategy.
 


We will help you to set Long-term Goals and Share Them

Where do you want your company to be in five years? You might have objectives, such as an expanded product line up, growth plans, sales and revenue goals, profit targets and human resource plans, as well as broader brush goals. A company's goals are meant to be shared, so that everyone involved understands and works toward the same planned path to success; don't keep them to yourself.

Our experts will help you to conduct a Market and Competitive Analysis

You need to understand your target market’s dynamics, which can include demographics and the characteristics of your target audience (how, when and where do they buy the product or service you offer). In addition, we will analyze your competitors, gathering information on the 4P’s of marketing: pricing, product, promotion and placement. Know what you’re up against so you can plan your market and competitive strategy.
 

We will help you to set Long-term Goals and Share Them

Where do you want your company to be in five years? You might have objectives, such as an expanded product line up, growth plans, sales and revenue goals, profit targets and human resource plans, as well as broader brush goals. A company's goals are meant to be shared, so that everyone involved understands and works toward the same planned path to success; don't keep them to yourself.

Our experts will help you to conduct a Market and Competitive Analysis

You need to understand your target market’s dynamics, which can include demographics and the characteristics of your target audience (how, when and where do they buy the product or service you offer). In addition, we will analyze your competitors, gathering information on the 4P’s of marketing: pricing, product, promotion and placement. Know what you’re up against so you can plan your market and competitive strategy.

We will help you to assess Your Company's Direction and Threats

By detailing exactly where your company stands on current profits and revenues, you can decide how to get where you’re going. Consider seemingly minor money-making details: Are you networking with your target audience and other professionals, asking for referrals, advertising or sponsoring events to maximize every dollar?

We will help you to do a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats

This enables you to honestly evaluate your firm’s strengths and weaknesses based on the market data you’ve gathered. You also will be forced to evaluate opportunities and threats.

Together we will decide Where You Want to Be in Five Years

How big is the gap between where you are now, and where you want to be in five years? An important part of strategy development is determining what steps need to or would need be taken to enable you to bridge this gap given what you’ve evaluated in your SWOT analysis. If the gap is too big, it's wise to review and possibly reset your strategic goals.

We will help you to map out your Strategic Plan in Writing

Putting your plan on paper gives you something (numbers, goals) to strive for. Start by mapping out your strategic plan in writing monthly for the first year, then quarterly, and finally annually for the later years. You should meet regularly with your stakeholders, management team and employees, to review how you’re actually doing versus the goals in your plan, and to assign tasks at all employed levels, so that everybody is working towards the plan.

We will help you to Be Flexible

The market changes constantly, with new competition coming in, prices shifting and global economics impacting things, for starters. Your strategic plan should be reviewed at least once a year, preferably every six months, so you can update your game plan as new information becomes available.

We will help you to set Long-term Goals and Share Them

Where do you want your company to be in five years? You might have objectives, such as an expanded product line up, growth plans, sales and revenue goals, profit targets and human resource plans, as well as broader brush goals. A company's goals are meant to be shared, so that everyone involved understands and works toward the same planned path to success; don't keep them to yourself.

Our experts will help you to conduct a Market and Competitive Analysis

You need to understand your target market’s dynamics, which can include demographics and the characteristics of your target audience (how, when and where do they buy the product or service you offer). In addition, we will analyze your competitors, gathering information on the 4P’s of marketing: pricing, product, promotion and placement. Know what you’re up against so you can plan your market and competitive strategy.

We will help you to assess Your Company's Direction and Threats

By detailing exactly where your company stands on current profits and revenues, you can decide how to get where you’re going. Consider seemingly minor money-making details: Are you networking with your target audience and other professionals, asking for referrals, advertising or sponsoring events to maximize every dollar?

We will help you to do a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats

This enables you to honestly evaluate your firm’s strengths and weaknesses based on the market data you’ve gathered. You also will be forced to evaluate opportunities and threats.

Together we will decide Where You Want to Be in Five Years

How big is the gap between where you are now, and where you want to be in five years? An important part of strategy development is determining what steps need to or would need be taken to enable you to bridge this gap given what you’ve evaluated in your SWOT analysis. If the gap is too big, it's wise to review and possibly reset your strategic goals.

We will help you to map out your Strategic Plan in Writing

Putting your plan on paper gives you something (numbers, goals) to strive for. Start by mapping out your strategic plan in writing monthly for the first year, then quarterly, and finally annually for the later years. You should meet regularly with your stakeholders, management team and employees, to review how you’re actually doing versus the goals in your plan, and to assign tasks at all employed levels, so that everybody is working towards the plan.

We will help you to Be Flexible

The market changes constantly, with new competition coming in, prices shifting and global economics impacting things, for starters. Your strategic plan should be reviewed at least once a year, preferably every six months, so you can update your game plan as new information becomes available.

Brand identity development

Strong brands make a powerful emotional connection with their market. Learn how by understanding your buyer psychology, measuring your brand’s impact using modern data tools and creating messaging that inspires your market.

Strong brands make a powerful emotional connection with their market. Learn how by understanding your buyer psychology, measuring your brand’s impact using modern data tools and creating messaging that inspires your market.

Brand Inspiration
Great brands make an emotional connection with their buyers and inspire them to take action.
People no longer trust company-sponsored advertisements. Your buyers want to know what you stand for. Your brand inspiration is the foundation of your brand strategy.

We’ll introduce you to the new field of behavioral economics to learn about the irrationalities of human behavior and how you can leverage these new learning, along with proven brand research, to define your brand’s beliefs and inspire the people with the same beliefs – within your company and in the marketplace.

Brand Inspiration
Great brands make an emotional connection with their buyers and inspire them to take action.
People no longer trust company-sponsored advertisements. Your buyers want to know what you stand for. Your brand inspiration is the foundation of your brand strategy.

We’ll introduce you to the new field of behavioral economics to learn about the irrationalities of human behavior and how you can leverage these new learning, along with proven brand research, to define your brand’s beliefs and inspire the people with the same beliefs – within your company and in the marketplace.

Brand Differentiation
Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die.
Some brands are able to create competitive advantages through differentiation, even though their product or service alone is the same as, or possibly inferior to, the majority of the other options available in the marketplace.

We'll help you to learn the nuances of brand differentiation to understand how to uncover the strengths of your brand as part of your brand strategy. After analyzing your strengths, you’ll learn how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.

Brand Differentiation
Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die.
Some brands are able to create competitive advantages through differentiation, even though their product or service alone is the same as, or possibly inferior to, the majority of the other options available in the marketplace.

We'll help you to learn the nuances of brand differentiation to understand how to uncover the strengths of your brand as part of your brand strategy. After analyzing your strengths, you’ll learn how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.

Brand Positioning
Positioning, or owning a space in the mind of your buyer, is very important today.
We’re in the middle of communication revolution, created by technology, but driven by human behavior. So much information appears around us every second. We position everything we encounter that is new, and rarely change that perception after our initial decision.

Our company has leveraged brand positioning for years, but this approach still new to many early-career marketers and executives at small to mid-size companies. And we are ready to share our experience.

Brand Positioning
Positioning, or owning a space in the mind of your buyer, is very important today.
We’re in the middle of communication revolution, created by technology, but driven by human behavior. So much information appears around us every second. We position everything we encounter that is new, and rarely change that perception after our initial decision.

Our company has leveraged brand positioning for years, but this approach still new to many early-career marketers and executives at small to mid-size companies. And we are ready to share our experience.

Brand Architecture
A brand is more than a logo or packaging; it’s an experience that is shaped by a combination of many things.

Your brand experience is shaped by your product or service, your creative, your logo, your messaging and how the people that represent your brand interact with your market and customers, including salespeople, customer service and support and the people performing services. Your brand is a perception, and that perception is reinforced every time you touch your market.

We will help you implement effective brand strategies are clearly understood and adhered to by everyone involved with acquiring and maintaining customers. We have already done this for many companies, that includes executives, the sales teams, the marketing teams, the customer service teams and hiring teams.

Brand Architecture
A brand is more than a logo or packaging; it’s an experience that is shaped by a combination of many things.

Your brand experience is shaped by your product or service, your creative, your logo, your messaging and how the people that represent your brand interact with your market and customers, including salespeople, customer service and support and the people performing services. Your brand is a perception, and that perception is reinforced every time you touch your market.

We will help you implement effective brand strategies are clearly understood and adhered to by everyone involved with acquiring and maintaining customers. We have already done this for many companies, that includes executives, the sales teams, the marketing teams, the customer service teams and hiring teams.

Brand Audit
If you’re creating a new brand, how do you ensure that you deliver a consistent experience across every market touchpoint?
If you’re managing an existing brand, you’re already creating a perception in the marketplace. How well does that represent your new brand strategy?

After you’ve defined your brand inspiration, brand differentiation, brand positioning and brand architecture – you have established measurement criteria to evaluate how well your existing messaging, campaigns and creative material represent your brand.
We offer your brand audit, or new brand checklist, provides a guide for creating a unified brand experience in the future.

Brand Audit
If you’re creating a new brand, how do you ensure that you deliver a consistent experience across every market touchpoint?
If you’re managing an existing brand, you’re already creating a perception in the marketplace. How well does that represent your new brand strategy?

After you’ve defined your brand inspiration, brand differentiation, brand positioning and brand architecture – you have established measurement criteria to evaluate how well your existing messaging, campaigns and creative material represent your brand.
We offer your brand audit, or new brand checklist, provides a guide for creating a unified brand experience in the future.

Brand Strategy Implementation
A strategy is something you can touch; you can motivate people with it and energize people around the message.

And a great strategy is useless without a plan for execution.

We will help you to create your brand strategy implementation plan by establishing your brand’s vision and big idea and determining how to deliver your brand to the marketplace, along with establishing your 12-month sequence of actions to implement your strategy in your daily marketing activities.

Brand Strategy Implementation
A strategy is something you can touch; you can motivate people with it and energize people around the message.

And a great strategy is useless without a plan for execution.

We will help you to create your brand strategy implementation plan by establishing your brand’s vision and big idea and determining how to deliver your brand to the marketplace, along with establishing your 12-month sequence of actions to implement your strategy in your daily marketing activities.

Brand Naming
Your brand name is the most visible and memorable part of your brand. After people experience your brand, they attach their feelings to your brand name each time they see or hear it.

Brand naming is something that every entrepreneur and marketer have participated in. But most have brainstormed in an unstructured manner, which sometimes causes you to miss out on the opportunities to explore better names to fit your brand.

We’ll tell you about the different categories of names and how to apply them to your brand strategy, along with a step-by-step brainstorming process and the procedure for evaluating and protecting your final name selections. It all works together to help you choose a great brand name!

Brand Naming
Your brand name is the most visible and memorable part of your brand. After people experience your brand, they attach their feelings to your brand name each time they see or hear it.

Brand naming is something that every entrepreneur and marketer have participated in. But most have brainstormed in an unstructured manner, which sometimes causes you to miss out on the opportunities to explore better names to fit your brand.

We’ll tell you about the different categories of names and how to apply them to your brand strategy, along with a step-by-step brainstorming process and the procedure for evaluating and protecting your final name selections. It all works together to help you choose a great brand name!

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